Keeping control of your brand is important. If you allow your brand to get out of hand, then you would send an inconsistent message to users and customers. Brand management is a strategy to ensure consistency in your brand. But what is brand management, and how does this service work to care for brands? In this journal entry we pay close attention to the brand guardianship aspect of brand management.
What is Brand Management and Does it Protect your Brand?
Brand management is all about understanding how a brand is perceived through marketing. By reflecting on and paying close attention to the activities of marketing, a brand can be controlled in a better way, and by doing this you can minimise or prevent brand issues arising. Brand management’s aim is to maintain a consistency within the marketing materials for that brand. Here at Fellow, we like to refer to this as brand guardianship* LINK. Put simply, we protect your brand from getting out of control.
Might be of interest – Maintain consistency with your brands
How Does our Brand Management Service Work?
Our guardianship service offers you a number of different approaches to protect your brand. We work with you step by step to generate the best protection and management for your brand through our specialised service. Here’s how we do it.
Understanding the Brand
First things first. We need to understand your brand. We do this by empowering you to define how you wish your brand to be perceived, and we combine this awareness with the most up-to-date brand assets available.
Create Brand Guidelines
Based on this understanding and its promise, we create a custom-made brand guidelines document, outlining how your brand could be used and presented.
Control Your Brand
We use these guidelines to direct the marketing materials, websites and blogs of the brand; they influence how your brand and its promise are communicated. By maintaining a consistency throughout all these, we prevent internal damage to the brand, and indeed present it with strength. This is also maintained through internal communications, helping ensure the working culture is reflected in the brand’s image. Presenting a brand as friendly and creative falls apart if employees don’t work towards the same ideas.
Keeping Tabs on Your Brand
We keep an eye on your brand over time and ensure that nothing enters the external world without complying with the brand guidelines. But this doesn’t mean we shut down new ideas, innovation is great and supported, we just ensure it maintains the brands ethos.
Interested in branding? – View our brand architecture page
Need More Information on Brand Management?
If you are looking for more information on brand management, or the services we offer, check out our branding pages here. Or get in contact with us using the information below.