The History of the Coop
The Co-operative Group, which is the full name of the Coop, has a longstanding history. It originates in 1844 when the Rochdale Society of Equitable Pioneers established the first modern cooperative. The cooperative movement aimed to empower individuals by enabling them to work together. Therefore, pooling resources and collectively benefitting from their shared efforts.
The Coop’s Logo
The Coop has seen dynamic changes to its logo over the past 70 years. Its final form we see today carries its legacy, whilst remaining modern.
The Early Logo:
The initial Co-operative Group logo, introduced in the late 19th century. It featured a circular emblem with the word “Co-operative” encircling the centre. Inside the circle, a prominent beehive symbolised industry, cooperation, and the collective strength of the community. This logo underscored the organisation’s commitment to collaboration and the importance of individual contributions within the cooperative model.
Evolution and Modernisation:
As The Co-operative Group adapted to the changing times and expanded its range of services, its logo underwent significant transformations. In the mid 20th century, the beehive symbol gradually gave way to a distinctive C-shaped design. This new emblem retained the essence of cooperation while embracing a more streamlined and contemporary aesthetic.
This is visible in the 1968 – 1993 logo seen below.
The Coop’s Colours
Throughout its history, The Coop has maintained a consistent colour palette dominated by shades of blue and white. Blue represents trust, stability, and loyalty, conveying the cooperative’s commitment to serving its members and the community. The white elements symbolise transparency, honesty, and the organisation’s ethical approach.
Symbolic Elements
The Co-operative Group’s logo incorporates several symbolic elements that convey its core values and principles. The letter “C” within the emblem represents the cooperative identity, emphasising collaboration, community, and collective action. The logos contemporary aesthetic maintains its heritage and meaning, whilst keeping in mind today’s need to work across multiple platforms and formats. Letter forms grouped together to suggest the rigidity and strength of working as one.
This use of the 2 lined 4 letter logo contains in the 1997 – 2007 logo, seen below:
Adaptability and Versatility:
Over the years, The Coops logo has demonstrated remarkable adaptability and versatility. It effortlessly transitions across various communication platforms, from traditional print to digital media, ensuring consistent brand recognition. The logo’s clean design, legible typography, and recognizable emblem enable it to make a strong visual impact, regardless of the medium.
This element is visible in the Coops biggest shift in logo design, which happened in 2007 to 2016.
The Meaning Behind the Logo:
The Co-operative Group’s logo encapsulates the essence of collaboration, shared values, and community engagement.In 2007 The brand went back to tradition and updated a prior execution of the logo, it wasn’t a major change more of a resurrection that has been modernised
Following the major change in 2007, the Coop returned to their original 1968 design. Using a prior iteration that held brand equity and adapting the colour palette to a more positive and approach hue the logo felt less heavy and imposing. The colour is now a sky-blue, helping to step away from the more mature dark blue former colours. It symbolises the organisation’s commitment to fostering trust, empowering individuals, and working collectively towards a fairer, more sustainable society. The logo stands as a visual reminder of The Coop’s rich history. As well as the strength of its members, and its unwavering dedication to cooperative principles.
What Can We Learn From The Logo
When redesigning your brand identity it’s important to use your strengths and understand your ‘why’. Asking yourself why is an important step to ensuring you represent your meaning.
For more support and help in redesigning or creating your brand identity view our brand identity page here.
