Cutting through confusion with solid Brand Architecture Designers
Building your brand with logic and strategical structure is vital to ensure the growth and development of your organisation. Our brand architecture design and develop service focuses on building your brand in a consistent and developed way.
We find far too often that organisations lose control over their brand. This control loss leads to branding inconsistencies and can confuse consumers, clients and even the organisation itself. This is where our agency can help, using brand architecture to bring control back to your organisation.
What is a Brand Architecture Designer?
Brand architecture design is how we help frame an organisation’s portfolio of brands or products. Simply put…
Brand architecture is an approach to brand identities which is structured and logical.
This simply means that if your organisation has a portfolio of brands, brand architecture design helps present these brands in a way that allows the audience to understand the products and/or services and any relationship they have to each other.
Why is Brand Architecture Design Important?
Establishing a strong structure to your branding can help develop new brands and extend older brands and sub brands. This structure reduces the amount of friction between brands and helps show unity between different areas of an organisation.
It also reduces any confusion that might amount from having poor branding for customers and consumers.
How Fellow Can Improve Your Branding
We at Fellow love designs and branding. Our Brand Architecture service was created to help keep this design and branding in check. We care about your business, whether you’re a large multi-national company or a small team, branding and architecture are important for everyone.
We work with you to improve the structure of your brand:
01.
Understanding Your brand
Understand your brands audience to better optimise its approach
02.
Marketing
Enhance the marketing potential of these brands
03.
Brand Growth
Ensure the growth and development of the products and services within those brands
04.
Umbrella Brand
Increase customer understanding of the business as a whole through a larger umbrella brand
05.
Reviewing
Review your current brands and their current qualities
Looking For a Brand Architecture Designers in London?
Get in contact with us using the information below. Or complete the form on our ‘Contact us’ page and we’ll get back to you.