Talking the talk and nailing your brand’s tone of voice
Like visual branding, verbal branding should be consistent across every aspect of your communications. Similarly, it’s often most noticeable when it’s not working well. Tone of voice is to writing what logo, colour and fonts are to branding.
What is Brand Tone of Voice?
A tone of voice is not what you say, but how you say it. This encompasses not only the words you choose, but their personality, rhythm and pace. When seen in the world of business and marketing, the phrase ‘tone of voice’ usually refers to written – rather than spoken – words. A company’s tone of voice will inform written copy including its website, social media, emails and packaging.
Why is Brand Tone of Voice Important?
A brand tone of voice both embodies and expresses the brand’s personality and set of values. It’s often the way we say something that breeds a certain feeling – forming impressions as soon as people begin to read our words.
A Consultative and Engaging Process
At Fellow our tone of voice process helps you create a unique voice for your brand. Working with your team, we’ll conduct workshops and stakeholder engagement sessions to make sure every word you write reflects your brand’s vision, mission and values.
How Our Brand Tone of Voice is Different
We take the time to understand you and your brand. We look past the basic brand identity agency structure and offer a personable service – forming deep professional relationships to demonstrate to your consumers the personality behind the branding.
Who Are Fellow
Fellow is a design and branding agency based in London. Our goal is to create long term business relationships that help clients improve their branding and business performance. We are confident that our approach to brand and naming is invaluable and can add an instant understanding to your products.
Looking for Brand Tone of Voice in London?
Get in contact with us using the information below, or complete the form on our ‘Contact us’ page and we’ll get back to you.