Protect and empower your brand through consistency
It doesn’t matter who you are or how long you have been around, everyone needs a set of brand guidelines to set the rules of engagement in every way they communicate. These guidelines are the thread that holds the public’s perception in place.
What are Brand Guidelines?
First and foremost, brand guidelines (or style guide, brand manual, or brand book) are the standards required to represent your branding correctly. Brand guidelines offer clear-cut rules for how your logo, colors, and messaging are represented to your audience. They tell the world what to expect from your branding.
Why are Brand Guidelines Important?
Guidelines put rules in place not to limit creativity, but to keep your brand identity consistent and recognisable. With brand guidelines in place, you can ensure your brand’s elements are used effectively. When elements in your brand are used in the correct way consistently, you can build a powerful and recognisable brand.
Create Value Through Brand Guidelines
For a brand to breed trust with your audience, every single touch point needs to have the same rules in place – people don’t buy products or services for no reason, they make buying decisions based on an emotive connection. This connection with your brand will determine their perception of value – an often-misunderstood word. Value could mean cheap or inexpensive to some; however, others will perceive it as what they get in return from you; does it make them feel good about themselves? Will the item last longer to generate them a better return on their investment? This is a personal decision that they alone will make.
Case Study: The Tej Kohli Foundation
What We Do Differently
We take the time to understand you and your brand. We look past the basic brand identity agency structure and offer a personable service – forming deep professional relationships to demonstrate to your consumers the personality behind the branding.
When done correctly, you will know what fonts to use and when, how to apply your colours, and what layouts are correct on certain formats. You will know the tone and style of written and visual messaging and be clear on all the tools needed to get the job done. In addition to internal clarity, your design and communications will be perfectly aligned to save you time.
Some of our brand guidelines clients
Who Are Fellow?
Fellow is a design and branding agency based in London. Our goal is to create long term business relationships that help clients improve their branding and business performance. We are confident that our approach to brand guidelines is invaluable and can add an instant understanding to your products.
Looking For a Brand Identity Agency in London?
Get in contact with us using the information below, or complete the form on our ‘Contact us’ page and we’ll get back to you.