Making an impact with a bold Brand Identity Agency
What is Brand Identity?
A brand identity is much more than simply a logo. A brands identity is everything that the brand says, how it communicates and the style in which it communicates in. It represents the brands values and what consumers and stakeholders feel about the brand when they interact with it.
Why is Brand Identity Important?
Brand identity is crucial to the success and future development of the brand. The identity of your brand is the personality of your business.
New Brand vs Rebrand vs Refresh
When launching a new company, it’s simple, you start with a new brand identity. The challenge comes when your brand already exists. It is at this point you need to consider whether you need a brand refresh or a complete rebranding. View our interesting article explaining new everything around brand refreshing and rebranding.
What is a Brand Refresh?
In the world of branding, a refresh is like a tactical manoeuvre. As businesses grow and change, it’s important for their brands to reflect the current marketplace. Simply put, if you stayed the same while all the companies in your industry changed, adopted fresher logos, and newer ways of communicating with their audience, then you’d end up losing your competitive edge.
What is Rebranding?
Typically, the goal of rebranding is to influence and change a customer’s perception about a service or product that the company offers overall, by revitalising the brand and ensuring that it appeals to the existing needs of a customer, or a new set of customers. You might be looking for a way to appeal to a new market, expand your business scope, or set yourself apart from your competitors.
Why Trust Our Brand Identity Agency?
Here at Fellow we understand the importance of your brand and your image. We have years of experience working with businesses big or small. We bring this experience to every client we deal with. You can rest assured that we will enhance your brand’s identity.
What We Do Differently
Some of our brand identity clients
Who Are Fellow?
We are an independent creative branding and brand identity agency in London, who likes to combine sharp design with an even sharper wit. Co-founders Anthony and Paul have gained years of experience within the creative industry, both nationally and internationally. After close to a decade of friendship and collaboration they recognised the strength of what they could achieve together and Fellow was started.
Overcome challenges to create an iconic brand
We use insight lead creativity to ensure your brand delivers a positive change within your business and customers
Need an iconic Brand World?
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Looking For a Brand Identity Agency in London?
Get in contact with us using the information below, or complete the form on our ‘Contact us’ page and we’ll get back to you.