Get your brand message right (the first time)
Who are you and why would a customer choose you? We help you build your brand messaging platform. With a strong brand positioning, clear product messaging and engaging thought-leadership, you can differentiate and connect with your customer.
What is Brand Messaging?
Brand messaging refers to the underlying value proposition conveyed, and language used in your content. It’s what makes buyers relate to your brand by inspiring them, persuading them, motivating them, and ultimately making them want to buy your product. Your brand messaging is one of the most effective ways to build a customer base.
Why is Brand Messaging Important?
Brand messaging encapsulates the core elements of your brand to appeal to your customers’ hearts over their minds—and that can be a challenge.
More Than Just a Brand Slogan
Taglines are catchy, but there’s a lot more that goes into your brand messaging than stringing a few words together with enough flair to make them memorable. Product positioning, key benefits, brand pillars, value proposition, audience, and tone are just a few items that need to be taken into consideration. Together, these elements combine to create a full messaging framework that can guide your marketing across every piece of content and every channel. Everything you create, both internally and externally, should be able to map back to this messaging.
Case Study: The Idle Man
What We Do Differently
We take the time to understand you and your brand. We look past the basic brand identity agency structure and offer a personable service. Forming deep professional relationships to demonstrate to your consumers the personality behind the branding.
Some of our brand messaging clients
Who Are Fellow
We are an independent creative branding and brand identity agency in London, who like to combine sharp design with an even sharper wit. As well as providing guidelines on your brand messages and tone of voice, we’re also ready to support you with copywriting. Whether it’s your latest white-paper or how-to guide, or your next lead gen campaign, we’ll craft the perfect copy you need to keep readers engaged.
Looking For a Brand and Design Agency in London?
Get in contact with us using the information below, or complete the form on our ‘Contact us’ page and we’ll get back to you.