Value can be found everywhere within the industry, even more so considering consumers’ post-pandemic priorities. Consumers are increasingly focused on health and wellness, with the fashion and beauty industries pivoting away from high heels and lipstick into skincare, hair care, and lounge wear,
Trends Within the Market
The health and wellness industry is no stranger to trends. The pandemic boosted these trends and social media, such as TikTok, blew them up further. Some of the trends we’ll be keeping an eye on are:
- Health Equality
- The Power of Digital
- Considered Consumption
- Medicinal Cannabinoids
- Sustainable Thinking
You can read more about these trends in our latest report Health Check: Taking wellbeing into our own hands here.
The digital health space is a lucrative market for investment. Pre-pandemic, it was predicted to be worth £507,000 million in the next three years. Post-pandemic, it’s likely to be even higher.
Fitbit, meditation apps, online therapy, and any way that technology supports our wellbeing are all forms of digital health. Individuals now have much more power to understand their own bodies without specialists and expensive professional equipment. This means consumers are even more aware of their bodies, and individuals are more focused on maintaining and improving their health through exercise, Diet, supplements and mental rest.
Digital health also provides an opportunity to better support our existing health care systems. Traditional health models are no longer designed for modern societies, and technology enables individuals, community programs, and health care systems to work together to provide better outcomes.
How Can Your Brand Use This?
Authenticity is the best approach to growing and creating a health and wellness brand in a crowded but valuable market. Beyond this, your brand’s visual and verbal identity can also be adapted to reflect a wellness focus. We’ve included more information how on how your brand can stay in good shape with the health and wellbeing industry, view our latest white-paper: Health Check: Taking Wellbeing Into Our Own Hands.