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Harrods

Brand development for a new signature product range
Packaging|Visual Identity
Read full case study+

When it comes developing your own signature brand one of the fundamentals to consider would be consistency, closely followed by recognition.

Read full case study+

Three graphic patterns were created to work alongside the Harrods logos. These were drawn from the Harrods ‘H’ to add a depth and diversity.

Read full case study+
Harrods branded boxes
harrods box
Harrods card holder

adding the London location to the primary logotype enhanced recognition and helped with creating a limited range of products only available at the Knightsbridge store.

Read full case study+
Harrods woven lable
Harrods label brand
Harrods branded bag
Fellow

Harrods

Brand development for a new signature product range

Packaging|Visual Identity
We worked with Harrods to develop their signature brand look and feel for their gift stores. With the objective of making the brand collateral more consistent throughout the range of products and establishing the signature brand to sit comfortably alongside its high fashion counterparts.
Harrods Branding Project
Harrods branded boxes
harrods box
Harrods card holder
Harrods woven lable
Harrods label brand
Harrods branded bag

01. Research

When it comes developing your own signature brand one of the fundamentals to consider would be consistency, closely followed by recognition. This was our starting point in discovering how to make Harrods comfortably sit alongside some of fashion's well-known luxury brands.

02. Exploration

Realising that a brand system that worked across all formats needed to be developed, led us to creating a look and feel that made the Harrods logo a sign-off for quality. From the primary logotype all the way down to a marque. Adding the London location to the primary logotype enhanced recognition and helped with creating a limited range of products only available at the knightsbridge store.

03. Development

Three graphic patterns were created to work alongside the Harrods logos. These were drawn from the Harrods ‘H’ to add depth and diversity. With the intention for them to be used across signature products and printed collateral both in-house and OOH.

04. Implementation

Launching the updated brand required creating a style-guide that was later passed on to the in-house team.

Want to hear more? Why not get in touch
Harrods Branding Project
Harrods branded boxes
harrods box
Harrods card holder
Harrods woven lable
Harrods label brand
Harrods branded bag
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