Harrods
Brand development for a new signature product range
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When it comes developing your own signature brand one of the fundamentals to consider would be consistency, closely followed by recognition.
Three graphic patterns were created to work alongside the Harrods logos. These were drawn from the Harrods ‘H’ to add a depth and diversity.
adding the London location to the primary logotype enhanced recognition and helped with creating a limited range of products only available at the Knightsbridge store.
Fellow
Harrods
Brand development for a new signature product range
We worked with Harrods to develop their signature brand look and feel for their gift stores. With the objective of making the brand collateral more consistent throughout the range of products and establishing the signature brand to sit comfortably alongside its high fashion counterparts.
