Kleo
Transporting people with language learning
Read full case study+
Today many consumers are opting for experiences over material items, with travel being a significant part of the experience economy.
Kleo takes knowledge from experts and provides it in a personal format for the user – hosting real-life video tutorials in everyday scenarios, such as at a family bbq.
The portal device became a visual representation of transporting the user to a new exciting location, symbolising the engagement with locals whilst still highlighting a strong reference to the product UX.
We collaborated with the client to refine the brand world. A symbol was created as part of the logo, taking cues from the ‘K’ in Kleo and camera iconography inspired by the product’s USP of learning through real-life video conversations.
Fellow
Kleo
Transporting people with language learning
Today many consumers are opting for experiences over material items, with travel being a significant part of the experience economy. There is a sense that these experiences should be authentic and immersive, and a contributing factor to this is being able to understand the language of where you are. With mobile app technology, it’s becoming easier than ever to learn in a way that suits our lifestyles. Contrary to traditional education, mobile apps provide learning flexibility and convenience. This opportunity has been recognised across the market, and Kleo needed to ensure they were staying ahead of the increasingly cluttered competition. Their unique position lies in creating rich content in an immersive learning experience.
