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Category: Brand Identity

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Netflix logo explained

Evolution of The Netflix Logo

Development of The Netflix Logo

Original Netflix Logo

netflix original logo

The original Netflix logo was first created back in 1997, prior to the streaming services and growth of social media.

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what is a cult brand

What is a Cult Brand?

In this article we’ll uncover what a cult brand is, what makes them so loved and how brands are creating their very own cult following.

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How Colour Affects Branding - Impact of Colour

How Colour Affects Branding – Impact of Colour

Colours Influence

A colour scheme says more about a brand than just what their favourite colours are. It’s an essential part of branding that subconsciously informs the customer.

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Harrods Green Logo

Harrods Logo History, Origin & Meaning

History of Harrods

Harrods was not always in its iconic location of 87-135 Brompton Rd, London. The first Harrods store was opened in 1824 by Charles Henry Harrod at 227 Borough High Street,

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Nike large billboard

Nike’s Brand Message

It takes a lot of work to achieve simplicity, and this message is a testament to work well done. Although it wasn’t intentionally developed to be the rallying cry that it is today,

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Deliveroo Marketing Campaign

Is it time to rebrand?

Sometimes a full rebrand isn’t needed, and a brand refresh may be a better option. For more information on brand refreshing, check out our previous article here.

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Boxed Water

Value of Sustainability – How Brands Benefit From Going Green

The increase in concern for the wealthfare of our environment has pushed many, mostly in the younger generation, towards going green. But what is the value of sustainability for brands looking to reduce their carbon footprint?

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startups and branding

Why Branding is Important for New Businesses and Start-Ups

In this journal entry, we’ll be looking into this and will also introduce you to our new white paper. These white papers have been developed to give you more detail on how you can start,

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creating a brand message

How to Create a Brand Message

First things first: What is a Brand Message?

Before we find out how to create a brand message we need to understand what a brand message is.

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Supreme stickers and hat

What is Brand Collateral?

Types of Brand Collateral

Brand collateral comes in many forms, from tangible to intangible. As our platforms and preferences change, so do opportunities for new avenues of communication.

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