Brand Identity

It takes a lot of work to achieve simplicity, and this message is a testament to work well done. Although it wasn’t intentionally developed to be the rallying cry that it is today, it achieves its original goal of creating a consistent story across Nike’s many facets. We take a look at why ‘Just Do It’ works so well, and what you can take away from it. 

What Is A Brand Message?

A brand message is how a brand uses language to persuasively describe the value it brings to customers.

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Nike’s Brand Message Read More »

What is your favourite product and why? What are the factors that make that specific product so good, in your eyes? Is it the usability, the quality, design or any of these? These factors and many more all go towards the brand’s image. It’s these factors that we’ll look to identify when figuring out what a brand really is. 

The first and most obvious question is, What is brand identity?

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How to Identify Your Brand Read More »

At the heart of Fellow Studio is a friendship, a relationship. A friendship between designers whose passion for brand and design brought them together. Fellow’s co directors, Anthony Chapman and Paul Crump, their individual enthusiasm for brand and design are only equal to one another’s obsession.

Fellow’s Origin

This friendship led directly to the creation of Fellow studio. So when Fellow claims that it values relationships, it comes from our experience of a friendship powering what they have achieved.

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Fellow built on Friendship Read More »

At Fellow Studio we consider our most unique selling point to be our focus on creating brand worlds.

Brand World

What is the brand world? At Fellow we use the following analogy: your brand is one person, speaking many local languages, but always with the same accent. Your brand’s principal values must always be present wherever it comes into contact with your audiences. It must also feel appropriate in those diverse contexts. 

Our Philosophy

This is our philosophy.

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The Importance of the Brand World Read More »

Brand awareness is something that a lot of small to medium-sized businesses struggle with. A common question we face here at Fellow is: how do I develop my brand awareness?. Unfortunately, this is not an easy thing to do, but hopefully, we can help in this article. 

In this article we’ll look at ‘how to develop brand awareness’. We’ll cover how to use brand image, brand marketing and other techniques to improve brand development. 

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How to Develop Brand Awareness Read More »