What is Brand Strategy?
The term brand strategy relates to the methods a brand will use to market its products or services to consumers.
Paul Crump: Why did you decide to be part of the goodcarbon group?
Tosson El Noshokaty: There wasn’t a singular factor, but instead many things that came together.
So what might insights mean for your business? What tools can you implement to maximise your budgets and meaningfully connect with your audiences?
What are marketing insights?
Sometimes a full rebrand isn’t needed, and a brand refresh may be a better option. For more information on brand refreshing, check out our previous article here.
The increase in concern for the wealthfare of our environment has pushed many, mostly in the younger generation, towards going green. But what is the value of sustainability for brands looking to reduce their carbon footprint?
What is Tone of Voice in Branding?
Tone of voice in branding refers to how your communication and marketing content is written. This includes everything from newsletters to social media comments.
What is a Brand Strategy?
Your brand strategy forms a north star and guiding principles for your brand’s future. It should align with your business strategy,
Brand Messaging
What is it you want to say to your consumers? Your brand message is the underlying value and proposition you are making to your customers.
In this journal entry, we’ll be looking into this and will also introduce you to our new white paper. These white papers have been developed to give you more detail on how you can start,
As more people than ever before skip ads, block banners, and ignore traditional advertising, companies are forced to rethink how they carve out a space in consumers minds.
At Fellow we believe the great design reflects ambitious clients. We have a passion for all digital and print designs, not just creative branding. You can view all our services here.
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