Sometimes a full rebrand isn’t needed, and a brand refresh may be a better option. For more information on brand refreshing, check out our previous article here. Your decision depends on your brand equity, and your growth potential.
What is a Rebrand
A rebrand is a strategic decision to change a business’ identity. This can include the name, visual identity, verbal identity, and all existing collateral. This is a useful strategy to engage new markets and attract new customers to your company.