Value can be found everywhere within the industry, even more so considering consumers’ post-pandemic priorities. Consumers are increasingly focused on health and wellness, with the fashion and beauty industries pivoting away from high heels and lipstick into skincare, hair care, and lounge wear,
Trends Within the Market
The health and wellness industry is no stranger to trends. The pandemic boosted these trends and social media, such as TikTok, blew them up further.