Editorial design has been around for a very long time. From the very first clay tablet through to modern-day digital-only editorial designs. But what actually is it, what is its history and why is it useful?
In this blog our editorial studio will look at all of this. We’ll try and get a better understanding of this style of design.
Editorial Design Explained
Editorial design’s focus is on creating and designing appealing visual editorial layouts. We’ll look into the history of designing text layouts a bit later in the article. However, for now, we’ll explain how this style of design is changing. The focus on modern-day editorial design is engagement with the reader and improving the overall experience the user has.
Editorial Engagement and User Experience
We engage with the user through effective design. Using colours, illustrations and layouts to better improve the attention of the user. We can draw the user into the editorial through visual hierarchy, maintaining this attention through images and graphic designs. Finally, improving the experience through the editorial layouts that are easy to follow and read.
The History of Editorial Design
The history of designing around text has been around since the beginning of text itself. Humans have been working and designing around text since 3200BC, we know because clay tablets with cuneiform script have been found. However, the modern-day version is a much newer concept. The advent of books and printing presses meaning editorial design became a lot more important.
Displaying the content of these books in layouts and formations has remained similar to this day. This is apparent when comparing much older books to modern magazines. Text, in stylish font faces and images wrapped around text, is still used heavily amongst other graphic elements.
You might find interesting – Vintage Magazine Design
Why Editorial Design
Editorial Design is still crucial to the success of publications. however, the reason for this form of design has changed a great deal over the years. Previously focused on ease of reading and clear information, now the focus is on standing out. With the production of so many more editorials, design can help a book, magazine or e-newsletter standout.
Visual Memory
90% of human beings have a more visual memory than an auditory or kinaesthetic memory. We can use this visual memory through well designed editorials. Using diagrams, imagery and well designed text, we can explain complex topics easily to a wider range of individuals. It’s also more likely to improve memory retention.
As a brand, we can use this knowledge to develop our own brand identity. We can use this identity to place our brands image into the minds of our consumers.
Want to Know More?
If you’re looking for help in your editorials and need design help to stand out, we can help. We believe not all designs are the same and create specific audience based designs to improve user experience. Get in contact with us using the information below, or check out our editorial page.
