Which Assets define your brand?
Brand assets are everything that makes your brand what it is. Everything from your colour scheme, logos, icons, fonts etc, these all come together to build and define your brand. They are assets because they help make your brand recognisable and successful. These tools and images can also help build your brand’s overall awareness. But it can also be an experience. Apple for example has one of the best User Interfaces (UI), its clean and easy to use. This is a brand asset for Apple as it makes them stand out from competitors like Android.
Might be of interest – Apple’s Soft-UI
Why Do Brands Need Assets?
Brand assets are crucial to the success of any business as they make it unique. These assets take time to get right – it takes time for the consumer to automatically associate your product with your brand – but when these assets are working well, they can help to massively increase brand awareness. We can look at countless examples of this, from how Fortnum and Mason packaging defines the products within, instantly recognisable for quality. This brand asset is crucial to its success so it stands out from competitors and lets consumers know they haven’t got any old basic shortcake tin.
Check out our Graphic Design page for more information on graphical assets for a brand.
Examples of Brand Assets
There are many well known cases of brand assets that we could cover here, but instead we thought we’d cover 3.
Might be of interest – How to identity your brand
McDonalds Brands Assets
“I’m Lovin It”, one of the most famous slogans, is a brand asset. A slogan is a form of brand asset as it reflects the brand and creates an association with the owner of the slogan. This slogan has become so successful as it was originally released with a catchy jingle, again, another brand asset.
The London Underground
The London Underground has stood the test of time and has remained a crucial part of London’s transport infrastructure for over 150 years and with that, so has its brand assets. The original Roundel (the name of the London Underground Logo) came into existence in 1908 and this iconic shape is recognised throughout the UK and the world. With a slight refresh in the 1970s, the logo has remained much the same since.
Red Bulls Brand Assets Strategy
Red Bull has some amazing brand assets that have really helped the energy drink company grow into a powerhouse of multiple industries. From Red Bull racing through to Red Bull Rampage (a downhill mountain biking competition) they have a wide range of assets. Their strategy of being the most extreme has led them to sponsor, promote and run multiple entities that in themselves have become businesses. These are all brand assets as they reflect back on Red Bull.
Hastings Direct Insurance
This is a very niche – but very effective – example of a brand asset. Hastings, for international readers, is an insurance company here in the UK. This brand asset isn’t their logo or font, it’s based on their telephone number and their adverts. Hastings Direct based its branding around the battle of 1066 (a famous battle in the UK), and used this date as their phone number. Combining an advert and this catchy phone number, their brand awareness becomes very high, especially during the height of an advertising campaign.
Might be of interest – Hastings Direct Advert
Do You Now Know What a Brand Assets is?
Let’s wrap up this article by considering what brand assets are. They are unique designs, ideas and features of a brand that make the brand stand out. Brand assets can be anything from a telephone number through to a logo or the user interface. They can all have a big impact on brand awareness and sales.
For help on creating assets for your brand, get in touch by contacting us using the information below.
