Digital design is something that has only been around for the past 20 years. Yet, in the last 10 years it has become more and more important. But why is digital design important now?
In this short blog we’ll look at digital design importance, the history of it and the services you can expect to see under it.
What is Digital Design?
Digital design – sometimes called graphic design – is any form of imagery or shape you see on a screen. This is a very simple way to describe it and there are many variations of digital design and graphic design that we will cover in future articles and blogs.
Why has Digital Design Become So Important?
This style of design has increased in importance over the last 10 to 20 years due to the increase in screens. The appearances of screens in our daily lives has increased substantially since the early 2000s. From smartphones to computers to TVs, they’re everywhere,which makes the designs we see on those digital devices more impactful on our lives.
Might be of interest – Digital Design Trends
New Era of Design
The devices we use every day have a big impact on our lives. Without effective design, we would struggle with even the basic steps of working a device. A great example of this is an operating system. Without an operating system such as Microsoft Windows or Apple OS, we’d be working on just code. This effective design has made the learning curve of using a complicated device shorter and sharper.
Types of Digital/Graphic Design
Digital design is everywhere, here are a few that you as a business, brand or individual can use to enhance how others see you:
Website Design
With an ever-increasing digital world, websites are becoming the new doorstep to businesses. This style of design is an important step to improving how others see your business. Consistent design and message can massively improve the image you represent to a potential new customer.
Marketing Graphics
A business needs to have graphics that can help represent the business and brand. Marketing graphics including logos and brochures help improve brand awareness and keep a consistent feel to a business and brand.
UX and UI
User experience and user interface are factors we touched on a little earlier in the article. They are possibly the most important aspects of digital design due to their usefulness and appearance in daily life. Effective design in this area is the reason we find certain things on our computers and devices so intuitive. Consistent designs within this field have allowed users to pick up a device and know instantly how to turn it on.
Will Digital Design’s Importance Grow?
Over the past 20 years, design has become more important due to its impact on our lives. With individuals buying their weekly shop through a website and running a business through their laptop, digital design has demonstrated its importance. Make sure you know and understand how to use this style of design to improve your projects, products or business. Here at Fellow, we do believe it will continue to grow in importance.
If you’re looking for help in digital design then you’ve come to the right place. For help in designing anything for a screen or device get in contact with us. Check out our digital design page here.
